What is Wisconsin's Law?

State Statute 134.66 forbids the sale of tobacco products to anyone under the age of 18.

Make your policy known

State law requires:

• Signs- Retailers who sell tobacco must post a sign informing customers that it is illegal to sell tobacco products to minors
• You can place "proof of ages" signs by your register (optional)

Keep tobacco out of reach

State law requires:

• No giveaways- Promotional "giveaways" of tobacco can only be conducted where minors are not allowed unless accompanied by an adult
• No singles- Cigarettes have to be sold in a pack or carton
• Limited vending access- Cigarette vending machines can only be located where minors are never present and can never be placed within 500 ft. of a school
• You can put tobacco products in locked cabinets or behind the counter to decrease chance of theft (optional)

Follow the rules

State law requires:

• Employee training- Retailers must train employees regarding the law and keep a record of that training in employee personnel files
  • Check out www.smokecheck.org  an online tool to learn the facts about Wisconsin's tobacco sales laws.
• You can also have a clear policy for asking ID (optional)
• You can have a daily calendar to validate age

Fines

• Up to $500 with no prior violations in the past year
• $200 to $500 with one or more violations within the past year
• If a citation is issued to a retailer, and the clerk who made the sale was properly trained in accordance with the law, a citation must also be issued to the clerk

Suspension of license

• Up to 3 days if there has been a previous citation within the past year
• Up to 10 days if there has been a previous violation within the past year after 2 other violations
• Up to 30 days if there has been a violation within the past year after 3 or more prior violations