Other Tobacco Products (OTP's)
OTP's come in many different shapes, sizes, flavors and prices. OTP's are often marketed as safer, cheaper, able to use in non-smoking environments, or more discreet than cigarettes.
Youth smokeless tobacco use is on the rise in Wisconsin, for many of the reasons listed above. Here are a few more facts about OTP's:
- Smokeless tobacco advertising and promotion spending has nearly tripled from 1996 to 2006.
- Candy flavors and bright colors make smokeless products more appealing to youth.
- Flavors include chocolate, vanilla, mint, dreamsicle, berry, sweet red wine, peach, strawberry, mango, among others.
- New products are packaged in containers that look like candy or mints.
Marketing of Tobacco Products: Luring New Users
OTP's gain popularity through Big Tobacco's marketing strategies. These strategies include:
- Placing product near candy, which is visible and noticeable to children. Often placed lower to the floor.
- Candy and fruit flavors to attract younger users.
- Controlling dosage of tobacco (Dissolvable products and snus) and giving "how-to" instructions for new users.
Often "how-to" videos and instructions are placed by people on social media sites
Smokeless and other new products are not a safe alternative to smoking.
- Despite the tobacco industry's claims of reduced health risks, OTP's are still deadly.
- The health consequences of OTP's include oral, throat and pancreatic cancer, tooth loss, gum disease and increased risk of heart disease, heart attack and stroke.
GET TO KNOW SOME OF BIG TOBACCO'S NEW SMOKELESS PRODUCTS.